LONDON IS THE NEW LAStrategy, art direction and event management for launch party of London is the New LA, a collective of artists and musicians.
The LDNLA team and I created a brand purpose which informed all decisions made for the event.
I designed posters, social assets, stage projections, welcome cards and stickers for guests at the event.
COPYWRITING
EVENT PLANNING
SOCIAL DESIGN
Early poster drafts took a different direction, which was refined into the final visual style after multiple discussions with the team to more closely align with our vision for the project.