LONDON IS THE NEW LA
COPYWRITING
EVENT DESIGN
STRATEGY
Strategy, art direction and event management for launch party of London is the New LA, a collective of artists and musicians.
The LDNLA team and I created a brand purpose which informed all decisions made for the event.
I designed posters, social media posts, stage projections, welcome cards and stickers for guests at the event.
The LDNLA team and I created a brand purpose which informed all decisions made for the event.
I designed posters, social media posts, stage projections, welcome cards and stickers for guests at the event.
Process
The visual direction began very differently, with an approach which focused on large and bold typography and imagery.
After discussing the early poster drafts with the team it was decided that this direction did not match the vision of the project, and I adjusted accordingly.
OWEN BLUE 2024.